Stainless Code selected to join leading media startups in the latest SPROCKIT class

March 26, 2018

PASADENA, California (March 26, 2018)

Stainless Code, developer of real-time advanced video and data analysis software that leverages computer vision and artificial intelligence, announced today it has been selected to join the SPROCKIT program for leading media and technology startups. From the SPROCKIT website: “SPROCKIT® showcases today’s media and entertainment entrepreneurs to the industry’s iconic companies. Together, they form the industry’s exclusive platform, bringing the most innovative products, services, and revenue models to market.” ( As part of the program, Stainless Code will exhibit their technology along with the other companies in the 2018 class at the NABShow in Las Vegas from April 7-12, 2018 (

“After attending NAB for over the last decade, I am excited to finally join the innovative vendors and startups on the show floor as an exhibitor,” said Dan Stieglitz, CEO of Stainless Code. “Our latest AI technology demonstrates the potential of AI and computer vision for change in the media and broadcast industries in the coming years. Changing business models, delivery platforms and consumption technologies have already begun to disrupt media production, opening the door for new innovations to improve quality, pricing and experiences. AI will contribute positively to these changes.”

Stainless Code’s unique proprietary, patented technology automatically processes video by training neural networks to identify and extract metadata from the visual content, while simultaneously accessing external data sources describing the content (for example, sports play-by-plays, Twitter and Facebook feeds, robot sensor data logs, or law enforcement reports). The system can then combine the data with the video automatically, providing rich, time-indexed, semantic metadata for the video. “This approach provides a depth and accuracy for video metadata that is not achievable manually,” said Dan Stieglitz, CEO of Stainless Code; “With the explosion of video content that is happening online, some measure of automation is necessary to fully extract the value of the video for publishers and consumers.”

About Stainless Code

Since 2006, Stainless Code has been providing advanced media consulting and technology to top-tier digital media organizations including MLB Advanced Media, Turner Sports and Bloomberg Sports. Stainless Code’s real-time media tagging and management technology is used to rapidly and accurately acquire and process time-indexed metadata for live events. In 2012, Stainless Code was selected as a IBC Innovation Award Finalist along with its technology partners for the development of Turner Sports’ ingest, content management and multi-screen distribution solution. For more information on Stainless Code please visit


Dan Stieglitz
CEO Stainless Code
(646) 328-2633 x101