Bloomberg Sports Selects Stainless Code to Provide Advanced Video Tagging Technology for its Professional Analytics Product

April 15, 2014

Bloomberg platform to revolutionize data management and video analytics for Major League Baseball with Stainless Code’s advanced video tagging technology.

NEW YORK, New York (April 15, 2014)

Stainless Code, developer of real-time advanced video tagging and management technology today announces that Bloomberg Sports (BSports) has selected Stainless Code’s™ Sports platform as the video metadata solution for BSports’ premier professional product. Leveraging Stainless Code’s advanced sports video technology, BSports will revolutionize the way data and video are acquired, analyzed and presented to baseball video coordinators, coaches and players. BSports will provide raw data and sophisticated analysis to teams, linked to multi-angle game video, at the click of a mouse.

“There is an epidemic failure within the game to understand what is really happening,” says Peter Brand (Jonah Hill) in the 2011 film “Moneyball.” Together with Stainless Code, BSports flagship professional analytics product aims to provide a world-class, next-generation data analytics product to address that problem. Professional sports coaches, video coordinators and analysts will use this product to tie advanced statistical analysis of their team’s performance to game video like never before. “We are thrilled to be a part of this product,” says Daniel Stieglitz, CEO of Stainless Code, “we believe this technology will give professional sports teams the tools they need to take their teams to the next level. It will change the way the games are played and the way we enjoy them.”

“This MLB season we are rolling out the most cutting-edge video tagging solution to date, ingesting and clipping multiple feeds from a baseball stadium in real-time and distributing it across our web-based and mobile analytics platform.” says Bill Squadron, President of Bloomberg Sports. “The partnership with Stainless Code allows us to marry the video with advanced data so that the team can play back video according to their unique metrics, and the interface provides ease-of-use that makes a video coordinator’s workflow more efficient.”


About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also created a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, and “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SpprtsPro Magazine as “One of 50 Brands To Shape Sports Business in 2014,” by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information, please go to

For more information on Bloomberg Sports, please visit and follow us on Twitter (@BloombergSports) and Facebook.

About Stainless Code

Since 2006, Stainless Code has been providing advanced media consulting and technology to top-tier digital media organizations including MLB Advanced Media, Turner Sports and Bloomberg Sports. Stainless Code’s real-time media tagging and management technology is used to rapidly and accurately acquire and process time-indexed metadata for live events. In 2012, Stainless Code was selected as a IBC Innovation Award Finalist along with its technology partners for the development of Turner Sports’ ingest, content management and multi-screen distribution solution. For more information on Stainless Code please visit


Dan Stieglitz
CEO Stainless Code
(646) 328-2633 x101