IPTV and the Next Generation Television Experience

{ Dan Stieglitz // New Media // April 27, 2008 }

At The National Association of Broadcasters (NAB) conference two weeks ago I attended a keynote and panel discussion about IPTV. “Where we are now and what we have learned” was the title. The Keynote speaker was Microsoft’s SVP of Microsoft TV and both his speech and the subsequent panel discussion touched on several topics, including defining what that next-generation television experience really is, and how all of the supporting industries will be affected by the shift to whatever that viewer experience will be. His speech was quite Microsoft-centric, although he can’t really be faulted for that. All of the panelists agreed that it’s not clear what this experience will look and feel like although it will be two-way, not one-way as it is today and it will no longer be only about the best picture and sound quality. The experience itself; the interactivity (and therefore also the content) will be paramount. In fact, I’d venture to say that if the content was compelling enough, viewers will endure a weaker visual and audible experience.

The challenges to this new experience are many, including:

Lack of standards for getting video to viewers over the IP network, and also for getting information back from them
The need for a more scalable internet, larger address space, and cheaper bandwidth
New creative ideas about what two-way television feels like

IPTV today is the same television experience we’ve been used to, just delivered over IP networks. It’s prepackaged, completely closed and tightly controlled by industry. So what will this new set of content experience consist of? What will two-way TV look like? How will open source play in this new world? In throwing the ball around with some friends and colleagues we came up with some ideas:

Newscasts where people report news from their homes
Game shows where people can play-- live, from their living rooms
Potential for great, interactive educational programming

I’m curious to hear your ideas on this topic of the next-generation TV experience… what will it feel like?

34 comments

The new alliance with Broadcom exemplifies the continued commitment by Microsoft and its ecosystem partners to deliver market leadership and innovation to Microsoft Mediaroom customers and to make new connected TV services a reality for service providers worldwide. Working together, Microsoft and Broadcom are leveraging the capabilities of the BCM7405 SOC to further enhance the performance of Microsoft’s Mediaroom platform in support of next-generation service provider requirements...pansat fta

Posted by pansat fta on 09/02 at 01:14 AM

hey its a good post from your side i appreciate this actually i was the one who missed this exciting update one week before in a magazine i was busy in my 1z0-050 exam so thanx for informing buddy will check out in detail after my 000-101 exam classes

Posted by 642-072 exam on 09/25 at 06:07 AM

I’m sick of cable and cant get satellite so IPTV is all I got left, but U-Verse isn’t available so I’m not sure what to try out. What qualifies as ‘best’ in my mind is programming selection (sports, movies from the 80s forward, informational) and cost. So any suggestions of what to try?

Posted by sound engineering school on 11/25 at 02:16 AM

Posted by prevent unwanted pregnancy on 12/01 at 04:24 AM

How would I even know if my cable company is supplying me with IPTV. Additionally, are Apple iTV & Windows Media Center examples of IPTV

Posted by home theater price on 12/12 at 07:00 AM

IPTV is not TV that is broadcast over the Internet.
“IPTV is generally funded and supported by large telecom providers who have undertaken the mission of creating a competitive replacement product for digital cable and satellite services.”

Posted by Twitter Backgrounds on 12/15 at 07:34 AM

People’s world at large would know just about our costs. From time to time I buy buy custom essay about this topic.

Posted by GemmaiD19 on 01/18 at 02:43 PM

It’s not so simply to buy a smashing essays written, essentially if you are concerned. I give advice you to set http://www.qualityessay.com” ]buy essays[/url] and to be devoid from question that your work will be done by essay writing services

Posted by Catherin19fQ on 01/19 at 12:35 PM

A lot of people must select between dissertation writing services and buy thesis services to purchase history dissertation referring to this topic.

Posted by Sophiejh34 on 01/25 at 02:51 PM

Thanks for posting! Its very helpful article nice and impressive. I like it, I have also bookmark it and will recommend it to many other peoples.
dissertation | writing a dissertation

Posted by dissertation on 02/02 at 12:08 AM

Your brilliant story referring to this good topic goes side by side with the dissertation idea. Thence, you should perform for buy dissertation service.

Posted by GwentL35 on 02/13 at 10:57 AM

Self upbringing can be the aim of our life time! To this goal, the essay writers propose the releases just about this good topic.

Posted by freelance writers on 02/16 at 01:20 PM

Superb subject around university! Really useful to be honest! If you’re worry, feel free to contact our research papers writing company that can support you with fantabulous term paper. Cheers!

Posted by essays on 02/16 at 02:08 PM

I remember that good students attempt to write the research papers of great quality. Nevertheless, not professional guys buy custom term papers at the essays writing service and receive more advantages.

Posted by research papers on 02/17 at 05:52 PM

It is generally funded and supported by large telecom providers who have undertaken the mission of creating a competitive replacement product for digital cable and satellite services.

Posted by Facebook Backgrounds on 02/22 at 04:07 AM

Students all over the world recognize that the research paper writing service could supply us with the writing essays. So, that is simple to order an essay.

Posted by buy a research paper on 03/12 at 07:40 PM

Thank you, it’s very admirable description about this topic it might be very hospitable for students.
Recently i needed resume. To my greatest surprise, resume was honest the price I paid for it.

Posted by resume writers on 03/30 at 02:03 AM

WOW, this’ll keep me busy for years. I’ve been subscribing to your RSS feed for months, but somehow I missed this great list.
------------------------------------------
Dissertation Help | Custom Dissertation

Posted by Dissertation Help on 04/03 at 11:31 AM

When you’re in the corner and have no money to move out from that point, you will need to take the loan. Because it would help you definitely. I get collateral loan every time I need and feel myself fine because of this.

Posted by www.lowest-rate-loans.com on 04/30 at 11:11 PM

This is not very easy notice facts close to this post and buy essays or buy a research paper. Thus, thanks for this!

Posted by buy an essay on 05/04 at 12:50 PM

Fantastic of your tips should include your sidekick coming in with a bucketful of water and throwing it completely terminated you. That exercises.
Wall Graphics

Posted by on 06/08 at 02:26 AM

The concept is too good to be materialised.Waiting for such hifi ideas to sprout up.this is just too exciting and thanks for informing me all about this and i appreciate your effort .

Posted by survey scout surveys on 06/15 at 11:11 PM

Microsoft Corporation is more than the largest software company in the world: it is a cultural phenomenon. The company’s core business is based on developing, manufacturing, and licensing software products, including operating systems, server applications. Free Backup Software

Posted by on 06/17 at 11:19 PM

Glad to know you attended the conference and now is giving us an update of what took place. Thanks for the information and for sharing.

Posted by Magniwork Free Energy Generator on 06/28 at 11:47 PM

It really, actually services to get that view from different perspective at times!
Generation Libertin

Posted by Generation Libertin on 07/30 at 03:08 PM

Add your own comment below.